Rebranding of BUPA hospitals

Source: Exec Digital

Date :13/09/2007 10:56:31

Private equity firm Cinven Partners is to rebrand BUPA hospitals.

Cinven, which bought the 25 hospitals and one treatment centre from BUPA, will start the rebranding under its Spire Healthcare logo next month.

BUPA, founded in 1947, sold its hospitals to pay off debt and focus on insurance and care homes.

Before the sale, the hospitals accounted for 11 percent of BUPA’s revenues, while insurance and care homes represented 75 percent and 14 percent respectively.

At the time of the sale, BUPA’s former hospitals group employed 5,800 people and boasted 1,544 beds.

Injury clinics

According to Dr Jean-Jacques de Gorter, Spire’s director of clinical services, the group is also considering the introduction of home-based diagnostic testing, as well as podiatry and chemotherapy services.

He added that Spire may also seek to boost revenues by opening small injury clinics at some of its hospitals and seeking to win contracts to perform work for local NHS primary care trusts.

BUPA hospitals include the Murrayfield hospital in Edinburgh and the Cambridge Lea hospital in Cambridge.

The group is the UK’s third-largest provider of private medical services. Revenues this year are expected to reach £457 million, a rise of 9 percent on 2006.

September 13 2007