DHL wins three year deal with Strike Ten Entertainment

Source: Supply Chain Digital

Date :22/05/2008 11:03:40

DHL, the express delivery and logistics company, today announced that it has agreed a three year, multimillion dollar agreement with Strike Ten Entertainment.

The deal will see DHL ship an estimated £20 million of product and equipment to and from bowling centers, manufacturers and distributors annually for the marketing arm of the Bowling Proprietors’ Association of America (BPAA).

Partnership

The BPAA has a network of more than 3,400 bowling centers for which DHL will provide a domestic and international network.

DHL will also have a brand presence at upcoming bowling conferences, and will be highlighted in direct mail and email campaigns as part of the deal.

Jim Sturm, Chairman of Strike Ten Entertainment, said, “As our industry continues on a path of exponential growth, DHL will help us increase our distribution efficiencies within our network of bowling centers.”

DHL will also benefit from rotating advertisements on the Websites for the United States Bowling Congress and the BPAA.

Charles Brewer, executive vice president of sales for DHL commented, “This partnership also provides a tremendous national platform for both our organizations to reach new customers and showcase our strengths around customer satisfaction, customer experience, brand loyalty and flexibility.”

May 22, 2008